A personal brand audit is a useful tool for a solopreneur. Seeing where you’re strong and where you’re weak will help you identify the necessary steps to make your personal brand have more of an impact, whether that’s trying new tactics or investing in better marketing.
Before we get started, I want to share some notes on personal branding. First and foremost, your personal brand is what people say about you when you’re not in the room. It’s the way you present yourself to the world, and it’s how people remember you. That being said, your personal brand should be an accurate reflection of who you are and what you stand for.
Now that we’ve got that out of the way, let’s get started with the audit!
Table of Contents
- What is a Personal Brand Audit?
- Benefits of a Personal Brand Audit
- How To Audit Your Personal Brand in 5 Steps
What is a Personal Brand Audit?
A personal brand audit is an evaluation of your personal brand. This can include an analysis of your online presence, social media activity, and offline interactions. By conducting a personal brand audit, you can gain insights into how you are perceived by others and identify areas that may need improvement.
Benefits of a Personal Brand Audit
A personal brand audit is a process of assessing your current personal brand and developing a plan to improve it. There are many benefits to completing a personal brand audit, including:
- Understanding your current position – A personal brand audit is an opportunity to take a step back and assess your current situation. This can help you understand your strengths and weaknesses, and develop a plan to improve your personal brand.
- Developing a plan for improvement – Once you understand your current situation, you can develop a plan for improving your personal brand. This plan may include goals, strategies, and tactics for moving forward.
- Improving your online presence – One of the key components of a strong personal brand is an online presence. A personal brand audit can help you assess your online presence and make recommendations for improvement.
- Building your network – A personal brand audit is also an opportunity to build your professional network. By connecting with other professionals, you can gain valuable insights into best practices for branding yourself online and offline.
- Increasing your visibility – A well-developed personal brand will make you more visible in your field or industry. This increased visibility can lead to new opportunities, such as speaking engagements.
How To Audit Your Personal Brand in 5 Steps
Are you unsure of the direction your personal brand should take? Have your brand been left behind in recent changes you made to your business strategy? Here are five steps you can follow to keep your personal brand on track.
Step #1: Decide on Goals for Your Brand
Before you decide to do anything, it’s important that you first take some time to think about your goals for your personal brand. What are you hoping to achieve? Do you want to be seen as an expert in your field? Do you want to build a personal brand that will help you land your dream job? Or are you simply wanting to use your personal brand to make some extra money on the side?
No matter what your goals are, it’s important that you’re clear about them from the outset. This will help guide all of the decisions that you make about your personal brand moving forward.
Step #2: Assess Your Current Branding
Now that you know what your goals are, it’s time to take a look at your current branding. If you already have a strong personal brand, this step will be easier than if you’re starting from scratch. But either way, it’s important to take stock of what you have so that you can determine what needs to change.
Start by looking at all of the online platforms that you use. This includes social media sites like Twitter and Facebook, but also extends to things like your blog or website.
Step #3: Determine Your Niche
You need to know what you’re known for before you can improve your personal brand. That’s why the third step in our personal brand audit is to determine your niche. If you want to be known as an expert in a certain area, you have to focus on becoming known for that one thing. You can’t be all things to all people – it just won’t work.
Think about it this way: if you’re a jack of all trades, you’re also a master of none. But if you focus on becoming known for one thing, you can become the go-to person for that particular topic.
For example, let’s say you want to be known as a social media expert. In order to do that, you need to focus your efforts on becoming an expert in one specific social media platform. You can’t just be good at all social media platforms – you need to be great at one. Once you’ve gained a reputation as being a social media expert, people will start to see you as an authority figure in that area.
Step #4: Choose Your Platforms (And Why)
Now that you know what your personal brand is and how to improve it, it’s time to start thinking about which platforms you want to use to promote your brand. This is an important step, because not all platforms are created equal. Some platforms are better for certain types of content than others. For example, if you want to share long-form articles or blog posts, Medium is a good choice. If you want to share shorter updates and connect with people in your industry, Twitter might be a better option. It’s important to think about which platforms will work best for you and your goals.
When you’re choosing your platforms, it’s also important to keep in mind the different algorithms each platform uses. For example, Facebook’s algorithm puts a lot of emphasis on engagement, so it’s important to post content that will encourage people to like, comment, and share. On Twitter, meanwhile, recent tweets are more likely to be seen than older ones, so it’s important to post regularly and often.
Whatever platforms you choose, remember that consistency is key. The more often you post quality content on your chosen platforms, the more likely people are to take notice of your personal brand.
Step #5: Create Content that Educates, Entertains, and Inspires
Your personal brand is more than just what you put out there on social media or your blog. It’s a combination of everything you do, say, and write—and it all matters. So, if you want to create a positive, lasting impression with your personal brand, make sure the content you’re creating is quality stuff that will educate, entertain, and inspire your audience.